Server-Side Tracking vs. Pixel Tracking - Which is Better?
A variety of e-commerce services are turning to server-side tracking as a method to enhance their information collection processes. While it needs extra technical knowledge than regular GTM and may present added costs, it can cause better accuracy and more trustworthy data
Pixel monitoring makes use of an item of code to sign up conversions on your internet site. It's simple to set up and less vulnerable to advertisement blockers.
1. A lot more precise data
The traditional approach of tracking conversions on an internet site, making use of pixels, is having problem with altering browser personal privacy plans. This indicates that the data being sent to Google Advertisements, Facebook Manager and other platforms is much less precise than it ought to be.
Server-side tracking is an extra safe choice that helps to bypass these constraints, as it's filled from your own domain and dealt with as first-party code, indicating it's less most likely to be influenced by ad blockers or other protection procedures. This offers more exact data and a more full photo of user trips across networks.
Furthermore, this type of monitoring enables companies to track conversions beyond the web site, such as phone calls and in-store brows through, which can be tough for pixel-based tracking. This adaptability provides marketers extra ownership over the information they send, and makes it easier to abide by various information legislations. It's additionally a great deal less prone to fraud, as it's harder for fraudulent stars to manipulate the system by modifying the postback URL.
2. Much better control over data.
Server-side monitoring allows services to collect and enhance data prior to sending it to third-party analytics/advertising platforms. This enhances information completeness and precision, which can help marketing experts make more enlightened marketing choices.
Traditional pixel monitoring relies upon JavaScript tracking codes that are put in internet site visitors' internet browsers. These tracking codes are frequently obstructed by advertisement blockers, which can lead to information collection interruptions and unreliable outcomes. Server-side tracking allows organizations to bypass these limitations and supply accurate, constant information that is much less vulnerable to disturbance.
This sort of tracking likewise permits companies to track conversions that occur beyond the site, like telephone call and in-store acquisitions. This is important considering that brand-new privacy policies such as Apple's cross-sell and upsell automation Intelligent Monitoring Avoidance (ITP) limit the life span of cookie-based monitoring pixels to 7 days. This is a vital reason why S2S is much more trusted for businesses seeking to adjust to these adjustments.
3. Much less prone to scams
Server-side monitoring makes it possible for businesses to manipulate data hauls prior to it reaches third party endpoints, enhancing safety and personal privacy. This is specifically important as different web browsers and systems significantly transform how they deal with cookies. For instance, in iphone 14, Safari will just supply first-party cookie information and will certainly not allow pixel-based tracking. Using server-side tracking, you can bypass these restrictions and remain to track conversions that occurred beyond your internet site.
On top of that, server-side tracking enables you to capture user data directly on your own servers. This gets rid of reliance on 3rd parties, which can be susceptible to violations and personal privacy infractions.
A server-side radar is a collection of guidelines that informs your web site's web server what occasions to tape. This information is after that sent out to analytics devices like Google Analytics and Facebook Service. It's likewise utilized to activate event-based advertisements, such as retargeting. In contrast, pixel tracking is an alternate technique that uses a small piece of code on your webpage to collect data from customers.
4. Less complicated to apply
Server-side monitoring is an information collection procedure that occurs on the web site's own server, bypassing web internet browser constraints. This suggests that information gathered by the website/app is first sent to the server where it's processed and then sent to analytics devices like Google Analytics or Facebook Pixel.
The advantage of this method is that it decreases the scope of information monitoring and provides organizations much more control over transmission, making it generally more reputable. Therefore, it's much less susceptible to data obstacles brought on by points like a broken connection or an energetic advertisement blocker being set up.
With OWOX BI's Server-Side Tracking, your organization can accumulate real-time conversion data in the same way that you would certainly with pixels or a cookie, however this is then passed directly to your advertising and marketing devices on the server. This permits you to have even more precise data and aids make sure compliance with personal privacy guidelines such as GDPR. Furthermore, it also stays clear of the monitoring limitations enforced by web browsers and ad blockers.