Server-Side Monitoring vs. Pixel Tracking - Which is Better?
A number of e-commerce businesses are turning to server-side monitoring as a means to boost their information collection procedures. While it needs a lot more technical knowledge than routine GTM and may introduce extra expenses, it can cause higher accuracy and more dependable data
Pixel monitoring makes use of a piece of code to sign up conversions on your website. It's simple to establish and less susceptible to advertisement blockers.
1. More precise information
The traditional technique of tracking conversions on an internet site, utilizing pixels, is having trouble with changing web browser personal privacy plans. This means that the information being sent out to Google Ads, Facebook Manager and various other platforms is less exact than it ought to be.
Server-side monitoring is an extra safe alternative that helps to bypass these limitations, as it's filled from your very own domain and dealt with as first-party code, suggesting it's less likely to be impacted by advertisement blockers or other safety and security actions. This provides extra accurate data and a much more total photo of user journeys across channels.
On top of that, this sort of tracking allows companies to track conversions beyond the internet site, such as call and in-store visits, which can be challenging for pixel-based monitoring. This adaptability offers marketers more ownership over the data they send, and makes it much easier to abide by numerous information regulations. It's additionally a whole lot much less prone to scams, as it's more difficult for fraudulent actors to adjust the system by modifying the postback link.
2. Better control over data.
Server-side monitoring permits organizations to gather and enhance data prior to sending it to third-party analytics/advertising systems. This boosts data completeness and accuracy, which can aid marketing professionals make more informed marketing choices.
Standard pixel tracking relies upon JavaScript tracking codes that are positioned in web site visitors' internet browsers. These tracking codes are usually obstructed by ad blockers, which can cause information collection interruptions and imprecise outcomes. Server-side tracking makes it possible for organizations to bypass these restrictions and provide exact, constant data that is less prone to interference.
This type of monitoring also allows businesses to track conversions that happen outside of the website, like telephone call and in-store purchases. This is necessary because brand-new personal privacy policies such as Apple's Intelligent Monitoring Prevention (ITP) restrict the life span of cookie-based monitoring pixels to 7 days. This is an essential reason why S2S is a lot more dependable for organizations seeking to adjust to these changes.
3. Much less susceptible to fraudulence
Server-side tracking makes it possible for companies to adjust data hauls before it gets to third party endpoints, boosting safety and security and personal privacy. This is especially vital as different internet browsers and systems progressively transform exactly how they handle cookies. For instance, in iOS 14, Safari will just deliver first-party cookie information and will not permit pixel-based tracking. Making use of server-side tracking, you can bypass these constraints and continue to track conversions that occurred outside of your web site.
In addition, server-side monitoring enables you to catch user data straight on your own web servers. This eliminates reliance on 3rd parties, which can be susceptible to violations and privacy infractions.
A server-side tracking system is a collection of guidelines that tells your internet site's web server what events to tape-record. This information is after that sent to analytics tools like Google Analytics and Facebook Service. It's additionally used to set off event-based advertisements, such as retargeting. On the other hand, pixel tracking is an alternate technique that makes use of a small piece of code on your web page to accumulate data from individuals.
4. Much automated bid management tools easier to apply
Server-side tracking is a data collection process that occurs on the web site's very own web server, bypassing internet browser restrictions. This means that information collected by the website/app is first sent to the web server where it's refined and then forwarded to analytics devices like Google Analytics or Facebook Pixel.
The advantage of this approach is that it decreases the extent of information monitoring and offers companies more control over transmission, making it typically a lot more trustworthy. Therefore, it's much less vulnerable to data difficulties brought on by things like a busted link or an energetic advertisement blocker being set up.
With OWOX BI's Server-Side Tracking, your company can collect real-time conversion information similarly that you would certainly with pixels or a cookie, however this is then passed directly to your marketing and advertising devices on the web server. This enables you to have more accurate information and aids make sure conformity with privacy regulations such as GDPR. In addition, it additionally prevents the tracking limitations enforced by web browsers and ad blockers.